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About a year ago, we changed the way crafting redemption works. When we first launched the program, there were numerous crafted materials in each set, and each individual crafted card required a different combination of these materials. While it mimicked how crafting works in the MMO, that proved to be too complicated and frustrating for our players. So, we changed it to what we have now—only one material per set, send in 24 of them (or one box worth) for one crafted card of your choice. The change allows the program to accomplish its goals (simply, a reward for purchasing booster packs) while alleviating the headaches associated with managing a half-dozen materials of various rarities. We consider the change to be hugely successful.
till, we’ve noticed some interesting trends in our player’s buying habits. Many of our players buy a couple of boxes when a set releases, and that’s when we see the majority of your redemptions. As time goes on, players are buying fewer sealed boxes but continue to buy individual boosters, be it individual packs purchased at their local hobby or retail store, or through Limited play. What this means is that players are still buying boosters and accumulating crafting materials, but not at a volume for any given set to actually redeem them for a crafted card.
With that in mind, we’ve decided to release a new set of crafted cards. You can redeem any combination of 24 crafted materials from Worldbreaker Block for one of these crafted cards—Violet Proto-Drake, Soggypaw, or Snaggle. Crafting material redemption for these three cards will begin on the weekend of Darkmoon Faire Philadelphia.
For example 5 Tol’vir Archaeology Fragments from Worldbreaker (or Assault on Icecrown Citadel), 10 Dwarven Artifact Fragments from War of the Elements, and 9 Night Elf Archaeology Fragments from Twilight of the Dragons gets you one (1) copy of your choice from those three cards. We hope this will reward our players who have been purchasing boosters, but not at the specific distribution required to craft one of our previous crafted cards. Thank you for your continued support of the WoW TCG.
- Tags:
- Crafted
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